The Founders: Indian Moms is our tribute to all of us Indian mothers at the
dawn of the new millennium. For centuries the mother figure
has been deified and worshipped in India, both as a mother goddess
and as a mother. Yet surprisingly, this attitude of worship
does not seem to have extended to an awareness of the concerns
facing her. No organized body of knowledge has been evolved
to cater to her needs. Earlier, as a part of the traditional
joint family, she was able to garner the help and informational
support of her elders as well as her peers. Today with an increasing
trend towards nuclear families, she is denied even that and
has to fall back on expensive books that are not even properly
suited to Indian conditions.
expectant moms and later while looking after our children,
both of us faced this problem again and again. Thus was born
Indian Moms - a comprehensive source designed to provide inexpensive
and easily accessible information grounded in Indian traditions
and concerns . The information in the site is drawn from both
the traditional wisdom of our elders, as well as the scientific
knowledge of doctors and child development experts.
has spent over eight years in marketing of premier women magazines
such as Femina and Cosmopolitan. She was infact the brand
manager for the latter. To devote time to her young daughter
she took a temporary sabbatical. She also finds time to devote
herself to artistic pursuits and over the years has diligently
taught herself various craft from batik to stained glass.
She has successfully converted her hobby into a commercial
venture; therefore she is our resident Work-at-home expert.
is an administrator by profession and writer by interest.
She has written for newspapers like The Times of India and
Hindustan Times. She has also given short radio talks. She
has collaborated on writing stories for children published
by the Children's Book Trust of India and is currently working
on a book for children. Being a single working mother of an
active young boy she is constantly trying to successfully
juggle career and family responsibilities.